Social Media Storm

At Keesee and Associates, Inc. we’ve been working hard to build up our social media presence. In the last two months, we’ve added Flickr, Instagram, and to our social media repertoire. In this day and age, you have to be posting to gain publicity. At least, if you want to reach the social market.

Technology and the rise of social media have opened up so many opportunities for small businesses. It’s no longer necessary to pay for expensive TV commercials or repeated newspaper and magazine ads to get your name out there. While these are still effective methods, nowadays it’s possible to spread your company’s name for free, from the comfort of your own home by utilizing social networks. The only problem is – there are so many networks out there.

Keesee and Associates now has presence on a few of them – described below – with each title linked to our page.

   Houzz – This is a network for everyone from renters and homeowners to contractors and custom home designers. It’s a place where home improvement, design, and building professionals are invited to share high quality photos of their work – but it’s also a network for homeowners to get ideas, inspiration, and even post discussions about their design dilemmas. You can use it to find professionals in the industry for hire, ask them questions, or you can simply add their photos to your “ideabooks.” It’s an excellent place for anyone looking to build, remodel, or even redecorate their home. Plus, it’s also a tailored market for industry professionals.

   Instagram – Instagram is a more general social network that consists of photo sharing between contacts. People post pictures from their everyday life (such as photos of their meals or pets), but it can also be used to share events, people, or news via photography and a short caption. Similar to Twitter, Instagram allows you to tag other users and use hashtags in your caption.  Users can search hashtag channels according to their interests to find new content. Our company hashtag is #gokeesee

  Flickr – This network is all about the photos. Flickr is a place to display your photography and to share photos with others. While you can add contacts and comment on others’ photos, it’s not as social-based as Instagram. Instagram is more akin to Facebook and Twitter; it’s almost a network of visual status updates. However, with flickr the photos are what really matter. It’s about displaying photography proudly – which is why you can find our portfolio and photos of the 2013 New Southern Home building process there.

We also have Facebook, Twitter, and LinkedIn accounts, but those have been around for so long, I’m sure we don’t need to explain them.

We hope you’ll connect with our new social networks, and visit again soon! We’re planning to add new photos to our Flickr throughout April, and we’re always posting on Instagram, Facebook, and Twitter.



Keeping it Fresh

Keeping It Fresh

Recently, we were asked by Adams Homes Regional Manager Bryan Adams to look at four of their most popular models, (1348, 1820, 1970 and 2200) to see if we could improve on the elevations to add to their portfolio.  With their Regional Office being in the Tampa market, where “Old World” architecture is so prevalent, we decided to play off of the time proven design of Ybor City.  Though not wanting to do a complete plan change, we used design elements in the elevation that would work seamlessly within the existing plan structure.  By keeping the footprints the same, Adams Homes will be able to use these new schemes alongside of their existing elevations within their current subdivisions throughout the Florida market.

We also reviewed their 2020 floor plan, where we took the liberty to redesign the living side of this home.  With the current trend moving to more “family and friends”, we completely removed the Living Room area, increased the size of the Kitchen and moved it closer to the front to open to the already large Family Room, which is now 15 x 28.  With the large rear window and French door bringing in plenty of natural light, this home invites great entertaining for the family that purchases this home. We were able to increase the Owner’s Bedroom, by eliminating the entry and reducing the oversize walk-in closet. Always a popular model, we feel that with these changes and its already great features, 2020 s.f., 4 bedroom / 2 baths, that this model is a perfect fit for a growing family.

To see the plans and the full portfolio of Adams Homes, visit

Traditional Designs are still respected

I still find it fun to design Craftsman Style houses.  Sure, some of the purists out there don’t recognize it as a style but, it’s a style none-the-less.  The Craftsman styles of design are fun and every once in a while you get to put together a good example.  This one is a very modest one and a half story residence in a traditional neighborhood development or [TND] located in the Central Florida area.

Simple Designs in the Craftsman Style


Take it Outside

You can always tell when the weather begins to change.  It seems, as things begin to cool off that people want to get outside and enjoy it before it changes back.  If you’re from Florida, you know what I mean.  However, when the days are nice, there’s hardly any other place that makes for a beautiful and restful experience.

Outdoor Living areas serve so many more purposes than throwing a rack of ribs on the grill.  People generally like to be outdoors, especially when it’s nice.  Keesee and Associates like to help make that experience as pleasant as possible by creating tranquil spaces.  The image below represent what you can do in modest fashion and still create a nice place to get away.

Designed By David Pillsbury AIBD

Keesee and Associates

Metro Orlando HBA Appointment

Mike was recently appointed to sit on the Board of Directors for the Metro Orlando Home Builder’s Association.  He will serve on the Finance Committee along with his other duties as Vice-Chair of the Design-Remodeler’s Council and the Parade of Homes Committee.  Mike also sits on the Advisory Board for the School of Construction at Seminole State College, the Florida Society of the American Institute of Building Design and the National Board of Directors for AIBD.

June Update

Over the last couple of months we have been busy. David was at the AIA Convention in New Orleans giving CE presentations for #SketchUp, then to #Marvin Window plant tour in Minneapolis, then to Chicago to be part of the second annual #IDC Education Conference as a #SketchUp Leader for that event.  Later this month, we will be involved with the #SEBC and #AIBD at the Orange County Convention Center and then we will be off to Grand Rapids, MI for the #AIBD National Convention.

Somewhere in there, we actually got some work done. We have a seen a small pickup from our production builders and we have several remodel jobs in the queue. Rick and his team have  been busy by starting to move our #SoftPlan clients up to the latest version of #SoftPlan 2012, which is giving us an opportunity to take advantage of the program’s latest features.  Alan has been pushing through a new client’s plan inventory to have them ready to come on board for production next month.  We have also added a new employee, Fernando Flores,  to our team.  Fernando comes to us through our partnership with the State of Florida work co-op program.

Until next month…..

Remodel for Energy ?

Looking for Participants

Are you interested in saving money on your utility bills? Do you wish your home used less energy and was more comfortable? If you are considering major renovations to your house this spring, such as reroofing, residing, repainting the interior, or replacing your heating/cooling system, windows, or plumbing system, you may be especially interested in this website!

Of course, we should be your first call on your new renovation project!

Southern Building and Design Magazine

Whew! I just finished an interview with a writer for Southern Building and Design Magazine. We were contacted as a result of placing in the recent Florida Carbon Challenge, Design Competition and winning in the category of Best Use of Wood Materials.

The issue is scheduled to be released in the Spring of 2011. I’ll be sure to post again!